Shin, Hyejin - Arch H. Aplin III '80 Department of Hospitality, Hotel Management and Tourism

Hyejin Shin: Ph.D. Student
Email:: [email protected]

Education

Undergraduate Education: B.B.A. in Tourism Management, Cheongju University, South Korea
Graduate Education: M.S. in Tourism Management, Kyonggi University, South Korea

Areas of Expertise

Destination Marketing, Tourist Psychology and Behavior, and Destination Brand Identity

Professional Summary

Advisor: Dr. James Petrick

Hyejin Shin is a Ph.D. student in Hospitality, Hotel Management and Tourism at Texas A&M University. Her research focuses on destination marketing, tourist psychology, and destination brand identity, particularly travelers’ perceptions and behavior on social media. She examines emotional and cognitive mechanisms in tourist decision-making and the role of sensory and experiential elements in shaping destination brand identity.