Li, Junran - Arch H. Aplin III '80 Department of Hospitality, Hotel Management and Tourism

Junran Li: Ph.D. Student
Email:: [email protected]

Education

Undergraduate Education: B.A. in Advertising and New Media, Communication University of China
Graduate Education: MSc in International Hospitality Management, University of Surrey (United Kingdom)

Areas of Expertise

Life-stage related tourism (e.g., family and parenthood-related travel), tourism consumer behavior, service quality and customer experience in hospitality and tourism

Professional Summary

Advisor: Dr. Anyu Liu

Junran (Jennifer) Li is a PhD student in the Arch H. Aplin III ’80 Department of Hospitality, Hotel Management & Tourism at Texas A&M University. She holds a bachelor’s degree in Advertising and New Media from the Communication University of China and a master’s degree in International Hospitality Management from the University of Surrey. Her research examines life-stage related tourism, particularly family and parenthood-related travel, and explores how service quality, customer experience, and service strategy shape consumer behavior and long-term value creation in hospitality and tourism.