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Touni, Reham

Reham Touni

Post Doctoral Research Associate
Office:  
AGLS 452
Email:  
[email protected]
Phone:  
(979) 776-0125
Resume/CV

Education

Undergraduate Education
Bachelor's degree in Hotel Management in 2008 (excellent with honors 89.68%) from the Faculty of Tourism and Hotels, Minia University, Egypt.
Graduate Education
Master's degree in Hotel Management in 2012, from the Faculty of Tourism and Hotels, Helwan University, Egypt
Doctor of Philosophy in Hotel Management in 2019 (Electronic Marketing), from Minia University and Florida State University (Joint Supervision Scholarship).
Awards
2004–2008 Graduate Honor Scholarship at the Faculty of Tourism and Hotels, Minia University, Egypt.
2008–2012 M.Sc. Scholarship at the Faculty of Tourism and Hotels, Helwan University, Egypt.
2017–2019 Ph.D. Scholarship at Dedman School of Hospitality, Florida State University, USA.
2021 The nomination to the financial award from the President of Minia University for “Best International Scientific Publication” for publishing a Manuscript in the Journal of Tourism and Hospitality Research (JHTR: Q1: Impact Factor 4.4). The manuscript entitled “Antecedents and an Outcome of Customer Engagement with Hotel Brand Community on Facebook”
2022 Best Project Award from Minia Governor, Fayoum Governor, and Bani Suef Governor for my project “The Pink Taxi” within the National Initiative of Smart Green Projects under the care of the Ministry of Planning and Economic Development.
2023 The nomination to the financial award from the President of Minia University for "Best International Scientific Publication” for publishing a Manuscript in the International Journal of Hospitality Management (IJHM: Q1: Impact Factor 9.9). The manuscript entitled “Customer Engagement and Hotel Booking Intention: The Mediating and Moderating Roles of Customer-Perceived Value and Brand Reputation”
Courses Taught
Teaching in-person, online, and hybrid undergraduate courses: hospitality marketing, electronic marketing in hospitality, feasibility study in Hospitality, Housekeeping Management in Hotels, electronic management in hospitality, information technology in hospitality, and entrepreneurship.
Teaching principles of scientific research and research methods for graduate students
Mentoring several master’s and doctoral theses and dissertations
Serving as a committee member in the hotel management curriculum development

Areas of Expertise

2025-present   Post-doctoral research associate at the Department of Hospitality, Hotel Management and Tourism, College of Agriculture & Life Sciences. Texas A&M University.

2024-2025       Associate Professor, Hotel Management Department, Faculty of Tourism and Hotels, Minia University.

2023-2025       Director of the Information Technology Unit, Faculty of Tourism and Hotels, Minia University.

2020–2025      Managing Editor, Minia Journal of Tourism and Hospitality Research.

2019–2024      Assistant Professor, Hotel Management Department, Faculty of Tourism and Hotels, Minia University.

2020-2021       Assistant Manager, Quality Assurance Unit, Faculty of Tourism and Hotels, Minia University.

2017–2019      Research Associate, International Centre for Hospitality Research and Development (ICHRD), Dedman School of Hospitality, Florida State University.

2012–2019      Lecturer of Hotel Management, Faculty of Tourism and Hotels, Minia University- Egypt.

2008–2012      Demonstrator of Hotel Management, Faculty of Tourism and Hotels, Minia University- Egypt.

Professional Summary

Dr. Reham Touni is a post-doctoral research associate at the Department of Hospitality, Hotel Management and Tourism, College of Agriculture & Life Sciences. Texas A&M University. Dr. Touni worked as an associate professor of hotel management at the Faculty of Tourism and Hotels, Minia University. She received her Ph.D. in Hotel Management (Electronic Marketing) from Minia University and Florida State University (Joint Supervision Scholarship) in 2019. She served as an active member in many positions: a research associate at the International Centre for Hospitality Research and Development (ICHRD) at the Dedman School of Hospitality, Florida State University, USA, the managing editor of Minia Journal of Tourism and Hospitality Research, and an assistant manager of the Quality Assurance Unit at Minia University. She has been an active member with a long teaching experience (Up to 17 years) in hospitality management for graduate and undergraduate students with her extensive knowledge and expertise in marketing, human resources, and information technology applications in hospitality. Dr. Touni has published many peer-reviewed publications. She is dedicated to social service, particularly the needs of women and children, and member of the National Council for Women in Egypt.

Selected Publications

Reham Touni, Woo Gon Kim, Kavitha Haldorai, and Ahmed Rady (2022). Customer engagement and hotel booking intention: The mediating and moderating roles of customer-perceived value and brand reputation. International Journal of Hospitality Management. Vol 104. 103246.

https://www.sciencedirect.com/science/article/pii/S0278431922001086

 

Reham Touni, Woo Gon Kim, Hyung-Min Choi, Mohamed Ahmed Ali (2020). Antecedents and an outcome of customer engagement with hotel brand community on Facebook. Journal of Hospitality & Tourism Research. Vol 44 (2). 278-299.

https://journals.sagepub.com/doi/full/10.1177/1096348019895555

 

Reham Touni and Aya Magdy. (2020). The application of Robots, Artificial Intelligence, and Service Automation in the Egyptian Tourism and Hospitality Sector (Possibilities, Obstacles, Pros, and Cons). Journal of Association of Arab Universities for Tourism and Hospitality. Vol 19 (3). 269- 290.

https://journals.ekb.eg/article_151670.html

 

Ahmed Rady, Mahmoud Abdelaziz, Reham Touni (2023). The Impact of Price Fairness on Perceived Value and Customer Satisfaction Under the Exchange Rate Change in Hotels in Egypt. Journal of Association of Arab Universities for Tourism and Hospitality. Vol 25 (2).

https://journals.ekb.eg/article_333828.html

 

Reham Touni and Hussien Mohamed Hussien (2022). The Role of Hybrid Events in Reviving the Hotel Industry in Egypt after the COVID-19 Pandemic: An Exploratory Study. International Journal of Heritage, Tourism and Hospitality. Vol 16 (1). 38-50.

https://journals.ekb.eg/article_283502.html

 

Reham Touni, Hussien Mohamed Hussien. (2021). Uncovering Sexual Harassment Issues in the Workplace: A Study on Hotels in Egypt. Journal of Association of Arab Universities for Tourism. Vol. 21 (5). 171-192

https://journals.ekb.eg/article_210024.html

 

Reham Touni, Woody G Kim, Hyung-Min Choi, Ahmed Rady Abdelgawad. (2019). Do Customer Engagement with Social Media and Perceived Value Influence Relationship Strength and Hotel Booking Intentions? The 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. University of Houston, Conrad N. Hilton College.

 

Mahmoud Abdelaziz, Ahmed Rady, Reham Touni (2024). Price Fairness and Perceived Value in Hotels During the Exchange Rate Change in Egypt: A Comparative Study Based on Sociodemographic and Tripographic Attributes. Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University, Vol 21 (1). 161- 200.

 

https://thalexu.journals.ekb.eg/article_363764.html

 

Reham Touni, Mahmoud Abdelaziz, Hussien Mohamed Hussien (2025). Do Organizational Agility, Corporate Social Responsibility, and Psychological Empowerment Influence Hotel Performance? Evidence from the Egyptian Hospitality Industry. Journal of Association of Arab Universities for Tourism and Hospitality. Vol 28 (1). 339-361.

https://journals.ekb.eg/article_425875.html

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