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Directory Profile for Jungkeun Kim
- Associate Professor
- Office:
- 409K
- Email:
- [email protected]
- Phone:
- (979) 314-2939
Education
- Undergraduate Education
- B.S., Business Administration, Korea University
- Graduate Education
- M.A., Marketing, Korea University
- Ph.D., Marketing, Carlson School of Management, University of Minnesota
- Awards
- Best Conference Paper Award, International Conference of Asian Marketing Association, Osaka, Japan, 2024.
- Best Conference Track Paper Award, Global Marketing Conference at Seoul, 2023
- Best Reviewer Award, Psychology & Marketing (in recognition of an outstanding contribution to the quality of the journal), 2021
- Faculty Research Team Award, Faculty of Business, Economics and Law, Auckland University of Technology, 2021
- Faculty Research Excellence Award, Faculty of Business, Economics and Law, Auckland University of Technology, 2020
- Charles R. Goeldner Article Excellence Award (for the best article published in the Journal of Travel Research), 2019
- Outstanding Service Award as Track Chair, GFMC at Paris, 2019
- Faculty of Business and Law Excellence in Academic Research Award, Auckland University of Technology, 2018
- Best Conference Paper Award, Global Marketing Conference at Tokyo, 2018
- APD X ANZMAC Research Innovation Competition Award, 2017
- Faculty of Business and Law Emerging Researcher Award, Auckland University of Technology, 2013
- Vaile Graduate Fellowship, Carlson School of Management, University of Minnesota, 2004
Areas of Expertise
Consumer Decision-Making and Judgment in Marketing, Tourism, and Hospitality: Behavioral decision-making, behavioral pricing, AI and emerging technologies, ethical and sustainable consumption, and experimental research methods.
Professional Summary
Jungkeun Kim (Ph.D. in Marketing, University of Minnesota) is an Associate Professor of Hospitality, Hotel Management, and Tourism at Texas A&M University. Prior to joining Texas A&M University, he was an Associate Professor of Marketing at Auckland University of Technology, New Zealand.
His research focuses on consumer decision-making and judgment in marketing, tourism, and hospitality, drawing on psychological and behavioral theories and primarily employing experimental methods.
Kim has published more than 130 peer-reviewed journal articles, including research in leading marketing journals such as the Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology. His work has also appeared extensively in leading tourism and hospitality journals, including the Journal of Travel Research, Tourism Management, Annals of Tourism Research, and International Journal of Hospitality Management. He has been recognized among Stanford University’s World’s Top 2% Scientists since 2021. His research has also achieved substantial scholarly impact, with more than 8,500 citations and an h-index of 50 on Google Scholar.
Beyond academic publications, his work has generated broader societal and media impact. His research has been featured in The Wall Street Journal, and his work on generative AI and consumer decision-making has received international media attention. His tourism and hospitality research has also been widely disseminated through international news and media outlets, with one research project receiving coverage across more than 100 media outlets.
Kim has extensive experience delivering international workshops, keynote speeches, and invited presentations on experimental research methods. His workshops cover experimental design and analysis, theory development, and the practical application of experimental methods to academic research, attracting participants from around the world. He has delivered workshops and presentations for academic organizations including the GAMMA Global Marketing Conference, ANZMAC Doctoral Colloquium, Korean Marketing Association, Korea-America Hospitality & Tourism Educators Association, and Japan Society for Distributive Science.
Kim serves as an Associate Editor of the Australasian Marketing Journal and the Journal of Current Issues & Research in Advertising and holds editorial board positions with several international journals. He was also a panel member for the 2019 ABDC Journal Quality List Review.
Outside academia, he enjoys golf and tennis.